Pick your pathway, then pick your depth.
Self Led to move on your own, Cohorts and Workshops to learn live, or Private Coaching one to one with Crystal. Start small, or go all in.
Forty five programs, five pathways.
Better Employment
For the still employed person who is burning out, underpaid, or stuck. Win on better terms. You don’t always have to quit.
- Resume template (Word and Google Docs) with section by section guidance
- Cover letter framework with 3 industry examples
- LinkedIn rewrite guide: headline, about, and experience
- Cold networking email scripts for 4 scenarios
- Job application tracker with follow up reminders
- 30 day job search schedule, week by week
- Market rate research method for your role, level, and geography
- 4 word for word negotiation scripts with variation notes
- Counter offer response templates for pushback
- Non salary checklist: PTO, remote, title, timing, bonus
- Common objection responses
- STAR method framework with worked examples for 5 career types
- 40 question answer bank with response frameworks
- Pre interview research checklist
- 12 strategic questions to ask at the end
- Post interview follow up email templates
- 90 minute prep worksheet
- Week 1 Role clarity: target role, industry, company type
- Week 2 Positioning: resume and LinkedIn rewritten in session
- Week 3 Outreach system: target list, sequences, first contacts
- Week 4 Interview prep: STAR practice and live hot seats
- Week 5 Negotiation: research, scripts, benefits checklist
- Week 6 Offer evaluation and decision
- Private community plus all recordings, 6 month replay
- 60 minute deep dive on researching your market rate, live
- 45 minute hot seat with real attendee situations
- 45 minute script workshop with feedback
- Full recording, lifetime access
- Post workshop PDF: scripts, counter offers, benefits checklist
- Hour 1 Strategy: how recruiters search and what performs
- Hour 2 Headline and About, written live with feedback
- Hour 3 Experience section framed for your target
- Hour 4 Keywords, featured section, content strategy
- Recording, 90 day replay, plus a 30 day visibility plan
- Hours 1 to 2 Clarity: target role, industry, company type
- Hour 3 Positioning: brand statement and resume in session
- Hour 4 LinkedIn rewrite and outreach approach mapped
- Hour 5 Interview prep on the 10 likely questions
- Hour 6 90 day action plan, built and documented
- All materials same day, plus a 30 day follow up call
- 12 weekly 1:1 strategy calls, 45 to 60 minutes each
- Full resume rebuild with written feedback on each draft
- LinkedIn overhaul aligned to the target
- Target company list of 20 to 30 with specific contacts
- Live mock interviews covering executive presence
- Real time negotiation support when offers come in
- Unlimited email access throughout
- 6 bi weekly 1:1 strategy calls, 60 minutes each
- Month 1 Target clarity, positioning, materials built
- Month 2 Active search support and feedback on outreach
- Month 3 Interview prep, negotiation, offer navigation
- Email access, responses within 48 hours
Income Beyond Employment
For the employee who wants income outside the job before they ever consider leaving it, so the leap is calculated, not desperate.
- Skill inventory exercise mapping skills to what clients pay for
- 4 packaging models with real examples
- Pricing calculator worksheet based on income goals
- Offer naming formula and one liner pitch framework
- Cold outreach email, 2 versions, with subject lines
- Warm outreach script for existing contacts
- Discovery call script, open to close
- One page proposal template
- 3 email follow up sequence and service agreement checklist
- 12 week plan with weekly focus, tasks, and a checkpoint
- Weeks 1 to 4 Offer clarity, packaging, pricing
- Weeks 5 to 8 First outreach, conversations, proposal
- Weeks 9 to 12 First delivery, referrals, sustainability
- Progress tracker and financial runway worksheet
- Module 1 The Income Audit
- Module 2 Packaging and Pricing
- Module 3 Client Acquisition
- Module 4 The Sales Conversation
- Module 5 Delivery and Systems
- Module 6 When to Leap
- Week 1 Consulting vs freelancing, pick your model
- Week 2 Niche and positioning
- Week 3 Offer architecture with 3 entry points
- Week 4 Pricing strategy
- Week 5 Client acquisition system
- Weeks 6 to 8 Sales conversation, delivery, scaling
- The Financial Readiness Formula
- The Income Consistency Test
- The Operational Checklist: contracts, invoicing, tax, entity
- The 90 Day Pre Leap Plan
- The Psychological Readiness Assessment
- Hours 1 to 2 Skills and experience audit
- Hour 3 Income stream prioritisation
- Hour 4 Offer design for the top priority
- Hour 5 12 month activation plan with first 10 targets
- Full written plan same day, plus a 45 day follow up call
- 6 bi weekly 1:1 sessions, 60 to 75 minutes each
- Month 1 Positioning, niche, offer, and pricing
- Month 2 Client acquisition, outreach, proposals reviewed
- Month 3 Delivery setup, onboarding, referral system
- Email access, plus Crystal reviews all materials
- Session 1 Role definition
- Session 2 Positioning and pitch
- Session 3 Pricing and structure
- Session 4 Target identification and first outreach
- Fractional pitch deck and agreement templates, customised
Business From Zero
For the first time founder with an idea but no structure. Validation, entity, brand, offer, and first client.
- Business entity guide: LLC vs sole proprietor vs S corp
- Business name selection: trademark, domain, registration
- EIN application walkthrough
- Business banking setup guide with 5 options
- First 30 day founder checklist, 24 tasks in order
- Step 1 Market demand check with free tools
- Step 2 Competitor mapping
- Step 3 Customer conversation guide, 10 questions
- Step 4 MVP definition
- Step 5 Go or No Go scorecard
- Target market profile
- Positioning statement formula
- Brand voice guide, 4 dimensions
- Core messaging hierarchy
- Visual brand direction brief for a designer
- Week 1 Idea validation
- Week 2 Business structure: entity, EIN, banking, credit
- Week 3 Brand and positioning
- Week 4 Offer design
- Week 5 Sales and marketing basics
- Weeks 6 to 8 Operations, launch prep, first client strategy
- Hours 1 to 2 Business model and structure
- Hours 3 to 4 Brand and positioning
- Hours 4 to 5 First offer built
- Hour 6 60 day launch plan
- Full day recording within 48 hours
- Week 1 Business model clarity
- Week 2 Offer refinement
- Week 3 Target audience definition
- Week 4 90 day focus plan
- Business model and entity structure
- Target market defined and core offer built
- Positioning statement written in session
- 90 day launch plan delivered as a document
- One 30 minute follow up call at 30 days
- 4 bi weekly 1:1 sessions, 75 minutes each, each with an output
- Business foundation: entity, EIN, banking, credit steps
- Brand and positioning documented
- Offer suite designed and priced, plus a website brief
- Launch plan with first 10 targets and outreach
- 12 weekly 1:1 sessions, 60 minutes each
- Month 1 Full foundation: entity, banking, EIN, credit, brand, offer
- Month 2 Go to market: website brief, social, outreach
- Month 3 First revenue: acquisition, onboarding, delivery, referrals
- Crystal reviews all materials, plus email access
Life and Purpose Redesign
When the problem isn’t just the job, it’s the whole structure of how you live. A full reset for people who did everything right and still feel wrong.
- 10 area life assessment, 50 reflection questions
- Scoring system with a visual map
- Gap analysis to find the 2 to 3 pivotal areas
- Change readiness self assessment
- Priority ranking framework
- Values discovery: from 60 values to your top 5
- Values vs current life mapping
- Friction source identification
- Decision filter template, 4 questions
- Non negotiables worksheet
- Weeks 1 to 3 Foundation: audit and values
- Weeks 4 to 6 Design: work, time, money, relationships
- Weeks 7 to 9 Income alignment
- Weeks 10 to 12 Transition
- Weekly progress tracker
- Week 1 The honest audit
- Week 2 Values and non negotiables
- Week 3 Lifestyle design
- Week 4 The identity piece
- Week 5 Income alignment
- Weeks 6 to 8 Transition, obstacles, and the 12 month plan
- Module 1 The Purpose Audit
- Module 2 Skills Intersection
- Module 3 Income Model Options
- Module 4 Offer Creation from Purpose
- Module 5 Financial Transition
- Hour 1 Current state mapping
- Hour 2 Financial reality check and runway
- Hour 3 Step sequencing
- Hour 4 90 day plan delivered as a document
- Recording within 48 hours
- Hours 1 to 2 Full life audit
- Hours 2 to 3 Values and design
- Hours 3 to 4 Income model
- Hours 4 to 5 Transition sequencing
- Hour 6 12 month plan, plus a 60 day follow up call
- 6 bi weekly 1:1 sessions, 60 to 75 minutes each
- Month 1 Audit, values, and design
- Month 2 Transition execution with accountability
- Month 3 Income alignment and sustainability
- Email access and written session summaries
- 6 monthly 90 minute deep dive sessions
- 6 mid month 30 minute check in calls
- Months 1 to 2 Audit, values, design, transition plan
- Months 3 to 4 Income alignment
- Months 5 to 6 Sustainability, plus email access
Business Growth and Scale
For the owner who has something real but is stuck. Structure, systems, and a growth plan, with funding readiness through ACESBA when capital is the blocker.
- Operations, 10 points
- Finances, 10 points
- Systems, 10 points
- Team and structure, 10 points
- Market position, 10 points, plus a scoring key and priorities
- SBA Lending Explained
- Business credit building guide
- Financial documentation checklist
- Business plan outline template
- Lender red flags guide, 8 common rejection reasons
- SOP 1 Client onboarding
- SOP 2 Invoicing and payment
- SOP 3 Service delivery
- SOP 4 Client communication
- SOP 5 New hire onboarding, plus an SOP writing framework
- Week 1 Business health audit
- Week 2 Financial foundation
- Week 3 Business structure
- Week 4 Core process documentation
- Week 5 Operations systems
- Weeks 6 to 10 Credit, team, pricing, client systems, roadmap
- Weeks 1 to 3 Growth audit
- Weeks 4 to 6 Revenue model optimisation
- Weeks 7 to 9 Team and org structure
- Weeks 10 to 11 Capital access, ACESBA readiness track
- Week 12 12 month growth plan with quarterly milestones
- Hours 1 to 2 How SBA lending works, the 5 criteria
- Hours 2 to 3 Common rejection reasons
- Hours 3 to 4 Hot seat: review of your ACESBA score
- Hours 4 to 5 Gap closure action plan
- Hour 6 Lender identification, plus a resource pack
- Week 1 Discovery: financials, operations, team, offer, market
- Session 1 Deep dive interview, 90 minutes
- Week 2 Analysis and gap map
- Session 2 Roadmap presentation, 90 minutes
- Written strategic document, plus a 30 day follow up call
- 12 weekly 1:1 strategy sessions, 60 minutes each
- Month 1 Full audit and 90 day priority plan
- Month 2 Operations and revenue
- Month 3 Growth and capital pathway
- Crystal reviews real decisions between sessions
- Week 1 Full readiness audit on all 5 criteria
- Weeks 2 to 3 Credit profile work
- Weeks 3 to 4 Financial documentation organised
- Weeks 4 to 6 Business plan built
- Weeks 6 to 8 Application package and lender strategy, plus 4 bi weekly 1:1 sessions
ACESBA programs are educational preparation. ACESBA is not a lender and does not guarantee funding approval or act as a lending intermediary.
Not sure which fits? Let’s find out.
Take the free pathway finder, or book a call and we’ll map the right program together.